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7 Strategies to Build Confidence: Lessons from a Leadership Coach Who’s Been There

Have you ever walked into a room, ready to share an idea, only to feel the words get stuck in your throat as your mind screams: What if I mess this up? Or maybe you’ve looked around and thought, Everyone else has it together—what’s wrong with me?
 
You’re not alone. And if no one’s told you this yet, let me be the first to say it: NOTHING IS WRONG WITH YOU.
 
As women, we carry so much—careers, families, relationships, caregiving responsibilities, and the endless expectations of being “everything to everyone.” But in the corporate world, one of the biggest challenges we face is being seen and heard.
 
Too often, we’re in rooms where people ONLY HEAR WHAT THEY WANT TO HEAR, or our work is questioned because of a male counterpart’s misinterpretation. Why do women so often have to PROVE OURSELVES over and over again, even when our ideas and work are thoughtful, prepared, and impactful?
 
Moments like these can shake our confidence to its core. We begin to wonder: Did I say the wrong thing? Am I not good enough? Am I smart enough? Do I belong here?
 
I’ve been there. Growing up, I was an extremely SHY CHILD who wanted nothing more than to be INVISIBLE. English was my second language, and every time I opened my mouth, I feared being misunderstood or dismissed. That fear of being “less than” stayed with me for years, leaving me hesitant to speak up or take up space.
 
Later, as I built a career with 20 years of HR experience and became a certified leadership coach, I thought those fears would fade—but they didn’t. I still encountered moments where I felt like an outsider, doubting my place at the table. Balancing caregiving responsibilities with my career only made it harder to believe I could handle it all. Anxiety and self-doubt were constant companions.
 
But life has taught me something powerful: Confidence isn’t about being fearless. It’s not about having all the answers or getting it right all the time. It’s about SHOWING UP—messy, imperfect, and human—and still believing, I HAVE EARNED THE RIGHT TO BE HERE.
 
If you’ve ever felt like confidence is out of reach, I want you to know this: YOU ARE NOT BROKEN, AND YOU DON’T NEED FIXING. You’re enough exactly as you are. Confidence is a skill—a practice—and with the right tools, strategies, and mindset shifts, you can step into your power.
 
Here are seven strategies that have transformed my confidence—and the confidence of the women I’ve coached. My hope is that they resonate with you and remind you that bold, unapologetic confidence is something you can cultivate, one step at a time.
 
1. Stop Waiting for Permission to Step Forward
How many times have you held yourself back, waiting for a sign that it’s your time to shine? Maybe you’ve thought, When I get that certification, I’ll feel ready, or Once my boss praises me, I’ll know I’m good enough.
 
Here’s my lesson learned: WAITING FOR PERMISSION IS A TRAP. It keeps us playing small when we’re meant to TAKE UP SPACE.
 
Too often, women look for external validation to feel confident—whether it’s approval from a manager, acknowledgment from a peer, or recognition for our ideas. But TRUE CONFIDENCE comes when we stop looking outward and start trusting ourselves.
 
The next time you find yourself holding back, ask: Who am I waiting for? Then TAKE THE STEP FORWARD ANYWAY.
 

“Confidence isn’t something you’re given—it’s something you grant yourself by taking action before you feel ready.”

 
2. Confidence Doesn’t Mean Fearless—It Means Taking Action Anyway
There’s a myth that confident women don’t feel fear. But in reality, confidence isn’t the absence of fear—it’s the willingness to ACT DESPITE IT.
 
I’ll never forget the first time I had to present to senior leadership. My heart was racing, my palms were sweaty, and my mind was screaming, What if I mess up? I wanted to retreat, but instead, I took a deep breath, walked into that room, and spoke.
 
Was it perfect? No. But I did it. And in doing so, I proved to myself that I could.
 
ACTION BUILDS CONFIDENCE, not the other way around. The more you step into the discomfort, the more capable you’ll feel.
 

“Confidence isn’t about being fearless—it’s about finding the courage to take the next step, even when fear is present.”

 
3. Say “No” Without Guilt
For years, I struggled with boundaries. I thought saying no would make me seem selfish or unhelpful, so I said yes to everything—extra work, endless favors, even things that didn’t align with my goals.
 
Here’s my lesson learned: EVERY TIME YOU SAY YES TO SOMETHING THAT DOESN’T SERVE YOU, YOU’RE SAYING NO TO YOURSELF.
 
As women, we’re often taught that our value lies in how much we give to others. But TRUE CONFIDENCE grows when you start VALUING YOURSELF—your time, your energy, and your priorities.
 
The next time someone asks you to take on something that feels out of alignment, practice saying no. Not apologetically, but with CLARITY AND CERTAINTY. And yes, you may lose friends or even relationships along the way—but that’s okay. Because you’re choosing YOU.
 
Every time you set a boundary, you reinforce your worth.
 
4. Stop Comparing Your Behind-the-Scenes to Someone Else’s Highlight Reel
Social media has made it easier than ever to feel “less than.” We scroll through perfectly curated photos and think, She’s so much more successful, more confident, more put together—why can’t I be like that?
 
But here’s the reality: YOU’RE COMPARING YOUR BEHIND-THE-SCENES TO SOMEONE ELSE’S HIGHLIGHT REEL. You don’t see the self-doubt, the sleepless nights, or the failures behind their success.
 
The only person you should compare yourself to is the version of you from yesterday. Ask yourself: What’s one thing I’ve done today that I’m proud of? Celebrate that.
 

“The woman you are becoming will cost you people, relationships, and comfort. Choose her over everything.” – Unknown

 
5. Build Your Confidence Bank with Evidence
When self-doubt whispers, You’re not good enough, it’s easy to believe it—unless you have proof to the contrary. That’s where a “confidence bank” comes in.
 
Start keeping a record of your wins—big or small. Maybe it’s an email from a colleague thanking you for your help, or a time you pushed through fear and succeeded. WRITE IT DOWN, save it in a folder, and revisit it whenever you need a reminder of your capabilities.
 
Confidence isn’t just a feeling—it’s EVIDENCE that you’re capable, even on the hard days.
 

Tip: Start a Brag Folder. Save it, revisit it, and use it as a tool to remind yourself of your value whenever you need to.

 
6. Invest in Yourself
Confident women know their worth—and they invest in it. Whether it’s carving out time for self-care, hiring a coach, or attending a workshop, they prioritize their growth because THEY KNOW IT PAYS OFF.
 
For me, investing in myself has been life-changing. Whether it’s been through therapy, mindfulness, or professional development, each step has helped me feel STRONGER, MORE ALIGNED, and MORE CONFIDENT.
 
Ask yourself: What’s one way I can invest in myself today?
 
7. End with Power: Use Your Body to Build Confidence
Let’s finish with one of the simplest, yet most powerful, strategies for building confidence: HOW YOU CARRY YOURSELF.
 
Research by Harvard professor Amy Cuddy shows that standing in a power pose for just two minutes—feet planted firmly, hands on your hips, and chin slightly raised—can increase your sense of confidence.
 
But this isn’t just about the pose. It’s about the message you send to yourself: I BELONG HERE. I AM CAPABLE. I AM ENOUGH.
 
The next time you’re heading into a big moment, find a private space, STRIKE A POWER POSE, and remind yourself: I’ve got this. You might be surprised by how it changes the way you feel.
 
Confidence isn’t a destination—it’s a practice. It’s built one moment, one choice, one courageous step at a time.
 
You don’t need to be fearless or perfect to be confident. You just need to keep showing up as your authentic self, knowing that YOU ARE WORTHY OF EVERY SPACE YOU STEP INTO.
 
Take one strategy from this list, and try it today. Step boldly forward—because you already have everything you need to succeed.
 

“Confidence is the quiet decision to show up, even when the odds—or your doubts—are stacked against you.”

 
Let’s connect! Let’s chat about your goals, your challenges, and how you can build the confidence you need to create the life you want. No strings attached—just a space for us to connect, woman to woman, and support each other.
 
You don’t have to navigate this alone. Let’s build a community of women who uplift, empower, and inspire each other to take bold steps forward.

Schedule your coffee chat with me

I can’t wait to meet you!
 
Love,
Eve 
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This is the Year You Lead with Clarity, Confidence, and Calm

Does it ever feel like no matter how much you give, it’s never enough?
 
You start the day determined to stay focused, but before you’ve even had your second cup of coffee, you’re pulled in ten different directions. Everyone needs something. Deadlines pile up. By the time you sit down to catch your breath, you’re asking yourself:
 
“Am I even making an impact, or am I just trying to survive?”
 
If this sounds familiar, you’re not alone. So many leaders—especially those balancing professional demands with personal responsibilities—feel this way. You’re smart, driven, and deeply committed to your work and your people. And yet, the pressure to “do it all” is overwhelming.
 
Here’s what I want you to know:
 
The most effective leaders aren’t the ones who do the most—they’re the ones who lead with purpose. They know what matters most, trust themselves to make decisions that align with their values, and set boundaries that protect their energy and their well-being.
 
This year can be different. This can be the year you stop trying to keep up and start leading in a way that feels aligned, confident, and calm.
 
It starts with three essential shifts.
 
1. Lead with Clarity – Stop Reacting, Start Aligning
When your to-do list feels endless, and everyone is vying for your attention, it’s easy to slip into reactive mode—just tackling whatever’s in front of you. But reactive leadership leaves you drained, and despite your effort, you never feel like you’re moving forward.
 
The key to clarity is this: You don’t need more time—you need stronger priorities.
 
Take a moment to ask yourself:
 
  • What do I want to be known for as a leader?
  • What am I saying “yes” to that’s causing me to sacrifice what matters most?
Clarity comes when you align your actions with your values, not everyone else’s demands. When I first learned this, I realized that I was so focused on being seen as someone who could “do it all” that I was losing sight of the work that actually mattered to me. Once I identified my non-negotiables—faith, family, and meaningful service—I was able to stop doing everything and focus on what made the biggest impact.
 
Try this: Before your first meeting of the day, take 30 seconds to pause, breathe, and ask yourself: What’s the most important thing I can do today that aligns with my values?
 
When you lead with clarity, you’re no longer chasing tasks—you’re stepping forward with intention.
 
2. Build Confidence – Let Go of the Myth of Perfection
Let me guess—you’ve probably told yourself, “I’ll feel more confident when I know everything, when I’ve achieved more, or when I finally feel ready.”
 
But confidence isn’t about knowing every answer or being perfect—it’s about trusting your ability to navigate what comes your way.
 
One of the biggest lessons I’ve learned is that confident leaders don’t wait to feel ready—they lead from where they are, with what they have. The turning point for me was realizing that my authenticity—not perfection—was my greatest strength. I stopped walking into meetings trying to “perform” and started showing up fully as myself. That simple mindset shift changed everything.
 
Ask yourself:
 
  • What strengths am I overlooking because I’m too focused on what I don’t know?
  • How can I show up as my authentic self instead of trying to meet everyone’s expectations?
Confidence Anchor: The next time you feel doubt creeping in, remind yourself: “I don’t have to be perfect to make an impact. I already have what it takes.”
 
3. Cultivate Calm – Master Your Response to Stress
Leadership can feel like standing in the middle of a storm. The demands are relentless, and everyone’s looking to you for answers. But calm isn’t the absence of stress—it’s the ability to respond to it instead of being consumed by it.
 
The leaders who cultivate calm aren’t the ones who never feel pressure—they’re the ones who’ve learned how to regulate their emotions so they can lead with clarity and empathy.
 
I’ve had moments where I was navigating difficult conversations at work while worrying about personal responsibilities at home. What got me through wasn’t sheer willpower—it was learning to pause, breathe, and center myself before I responded. Those small moments of mindfulness gave me the space to reset instead of react.
 
Try this: The next time you feel your emotions rising, pause and take three deep, slow breaths. Inhale for a count of four, hold for four, and exhale for six. This simple practice helps you reset your nervous system and approach challenges with a clearer mind.
 
Bonus Tip: Schedule five minutes of stillness in your day—whether it’s reading something meaningful, taking a short walk, or stepping away from your desk to breathe. These intentional pauses build your capacity to stay calm and present, even during the toughest days.
 
Your Leadership Reset Ritual
To stay grounded and intentional, try this simple monthly reset ritual:
 
  1. Reflect: What went well this month, and what did I learn?
  2. Refine: What small changes can I make to lead more intentionally?
  3. Reaffirm: What values will guide me moving forward?
This isn’t about perfection—it’s about staying connected to your growth and giving yourself space to realign when life feels chaotic.
 
This Is Your Year to Lead Differently
You don’t need to do it all to be an impactful leader. You don’t need to carry every responsibility to prove your worth.
 
This year, I invite you to stop striving for perfection and start leading with intention, grace, and presence.
 
You have what it takes to lead with clarity, confidence, and calm—not because you’ve figured everything out, but because you’ve chosen to trust yourself, prioritize what matters, and lead from your values.
 
Take a deep breath. Step forward with boldness. You are exactly where you’re meant to be.

Book your free 30-minute Clarity Session

If you’re ready for deeper support—whether it’s overcoming doubt, setting boundaries, or navigating leadership challenges—I’m here to help.  Book your FREE 30-mintue Clarity Call.
Love,
Eve